All institutional investors want access to great information, and lots of it. But facts without context are useless. To illustrate that point—and underscore FactSet’s curated data and personalizable platform—we launched “Not Just the Facts,” a comedic campaign that has dramatically raised brand awareness, driven MQLs, and substantially increased awareness and consideration.
Elevator (0:30)
Donuts (0:30)
Lefties (0:30)
Dinosaurs (0:30)
With a strong core concept and efficient production partners, we created more than a dozen unique 15-second spots—not cutdowns!—in addition to our 30-second spots. As a result, the campaign flexed across a number of platforms and video lengths.
Thumbs (0:15)
Spiders (0:15)
Kneecaps (0:15)
This campaign won a 2025 ANA REGGIE Award and was shortlisted for The Drum Awards for B2B 2024 and The Drum Awards for Marketing Americas 2025.
